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Competition: Legion of Honor

2012 Award Recipients Marc Gobe, CEO and Founder of Emotional Branding LLC Marc created the concept of "Emotional Branding" over 15 years ago as both a best-practice standard in building brands, as well as a summation of his branding philosophy. He evangelized the need for brands to communicate on an emotional level with their audiences. He began sharing his perspective and emotion-driven form of branding in 2001 with the publishing of his first book: Emotional Branding. It has since been translated into 17 languages and has been integrated into the MBA program of leading business schools worldwide. Throughout his career Marc has been involved in store design working with numerous well-known brands on store architecture, store design, branded environments, visual merchandising and interior 'styling'. Among his best known work on a large scale was the interior styling of EXPRESS, working directly with Lex Wexner, CEO of The Limited who challenged Marc to "bring your packaging expertise into retail, stores are just a bigg er packaging". Marc subsequently worked on Structure, Bath and Body Works, and Victoria's Secret. His work has been recognized with numerous awards from industry organizations such as; DDI, AIGA, RDI, and Chain Store Age Executive. Bevan Bloemendaal, Senior Director, Global Creative Services, The Timberland Company Since 2001, Bevan has been responsible for Timberland's brand integrity in over 90 countries including installations in department stores, specialty stores, franchisees, distributors and Timberland's 1,100 retail/outlet stores. He has been lead, mentor and inspired the creative teams (both in-house and outside) from the brief through production and analysis. The Global Creative Services Group he heads is comprised of 4 core disciplines; Graphic Design & Copy Group, Interactive Design & Development Group, Environments Group and Project Management/Account Services Group. Bevan created Timberland's Brand Truths manual, e-learning and microsite Guiding Brand principles for every Timberland employee and implemented Global Creative Guidelines highlighting the design platform, photography style/art direction, color/finishes palette, and logo usage. Previous to The Timberland Company, Bevan had been Director of Visual Merchandising and Creative Services for Kinney Corporation. His work has been recognized with numerous awards from industry organizations such as POPA/OMA, Chain Store Age Executive, VM+SD, and A.R.E.



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